It undermines the kind of uncomfortable self-importance that might occur when brands make content about themselves.
BuzzFeed: The top 10 examples of BuzzFeed doing native advertising
The New York Times makes some of the best native advertising, and here is why. Everybody wants to know if they can relate to the experiences of a girl living in New York. At the least, some people want to know if the article identifies the right experiences. Anyway, a lot of interests are at stake here. The answer is no according to this listicle promoted by Spotify. This is one of those subjects that work well when people are intoxicated.
There is no way of making a sound argument, but the discussion itself is all worth it. The headline dares any rock fan to become infuriated with how wrong the selections are, which is great.
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And very unnoticeably, Spotify gets to mention some of the music you can listen to through its streaming service. Roman Emperor Alexander Severus looks like Eminem. Some guy from looks like Nicolas Cage. Phillip IV looks like Mark Zuckerberg. This is good fun.
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Part of what makes BuzzFeed so popular is the ability to come up with ideas like this. And apparently that ability translates to promoted content as well. There is no product placement or any other reference to Virgin Mobile. In this case, the brand value seems to rely solely on association.
Ergo, the brand that sponsors something cool is cool. With those words, car company MINI USA takes the viewer on a picturesque ride through places and locations that look, well, unreal but are real. Whether that connection is vague or not, the idea is to showcase stunning photographs, something that almost always works well.
The simplicity is applaudable. Do I get the joke?
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There is an element of exclusivity to it. You need to be a Call Of Duty fan to get it.
- Buzzfeed dating race?
- Dear Men, Women Don't Owe You An Explanation For Rejection | HuffPost?
- going from friends with benefits to dating;
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A sense of community is established for those who are privileged enough to be part of it. Man oh man, this piece of native advertising has got it all. Including a natural crossover between brand and subject.
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There is nothing much to add. If you can make a great piece of content and simultaneously remind people of your products, that is brilliant. BuzzFeed , Native advertising Share Post: The New York Times makes some of the best native advertising, and here is why Strategy: Change perceptions by means of native advertising 4 Responses Great post Anders.
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