Marketing yourself online dating

Your dating "handle" should be anonymous yet descriptive. One study of perceptions in cyberspace demonstrated that selective nicknames or handles influence the impressions others develop of the person using them.


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These little words count! Personality might be your strong suit: Good, honest humor also gets noticed. I chuckled when I read the refreshing MiddleageOverweightSchoolmarm. Most sites have a banner headline with the profile -- a six- to wordphrase that offers you a second chance to grab attention and sell yourself.

This is How Online Dating Can Improve Your Professional Career

Notice the emphasis on yourself. Don't use this important real estate to describe the person you're looking for. He will find you if you do your selling job.

Writing Your Online Dating Profile

Put modesty aside for 15 minutes and jot down your wonderful attributes. If you find that difficult to do, think about how good friends would describe you. What's it like to be with you? Don't guess; ask them. Friends can offer a fresh perspective and may be much more objective about you than you are. In your collection of compliments, be sure that there are adjectives emphasizing your joy and vitality -- "love to laugh," "crazy about fishing.

Here are some more examples:. You'll notice that good banner headlines are positive, interesting, and humorous. They keep things light. On the other hand, banner headlines that spook guys are heavy and hostile. Don't make these mistakes:. It's less than words -- sometimes as few as 25 -- but this descriptive paragraph needs to convey the experience of you. A good way to accomplish that is to divide the profile between your physical description and personality, keeping in mind the two questions you need to answer in this short space: What am I like?

What is it like to be with me? Here are a few tips to get you started. Some sites require you to disclose height, weight, and age right up front. If you've been fudging for a while and can get away with shaving a few pounds or years, you might be okay. But any experienced online dater will warn you that you're risking wrath when you lie. Clever explanations and apologies will not earn you forgiveness if you've wasted someone's time by misrepresenting yourself. He'd insulted me by lying. There's no reason to lie about your age. Why compromise your credibility when so many online searchers will treasure the years you're trying to hide?

Preview sites specifically for Boomers.

The Opening Profile

The big sites, such as the official Match. Jim Fischer, who started his online search at 49, listed "someone my own age" as his number one criteria. Her cultural references began with the movie Sixteen Candles and ended somewhere around Buffy the Vampire Slayer.

I wanted someone on my level, someone without a tongue ring or tattoos and who could answer, 'Where were you when President Kennedy was assassinated? There's also no reason to lie about your weight. Maybe you won't attract the guy who wants a perfect size six.

Online Dating: How To Market Yourself -

Don't worry about him. You don't need to appeal to everyone. Set your sights on the person you really want to meet. Get his attention by describing yourself in flattering terms, such as BBW big, beautiful woman , voluptuous, or sensuous size When Jim linked to Stephanie, now his wife, "we were both toting some extra pounds," he says. Use colorful language and humor.

Instead of "tall," how about saying you're "long-legged"?


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The latter creates a more sensual mental picture, like Lauren Bacall showing off her great gams in "To Have and Have Not". Instead of "brown hair with highlights," don't you think it would be more fun to meet a "nearly blonde dazzler"? Contrary to popular belief, most mature men don't want a younger woman. Statistically, they tend to marry women close to their own age. But women who age well or look young for their age seem to have the odds in their favor. Everyone knows these services exist and I bet you can name at least one couple you know that met online.

Online dating has proven to be extremely convenient, taking away the stressful face-to face initial contact, prospecting people who have common interests, and improving time efficiency in the process. Taking a web marketing approach to online dating can increase your chances of falling in love online. It is first crucial to realize that you are a brand, and just as any brands must do, you should have a clear idea of who you are. Part of the process of creating a successful digital marketing plan involves assessing your aims and objectives, researching your target market, positioning in relation to competitors, and performance analysis.

Your aims and objectives for being online should gear you in the direction of better understanding your niche, or in other words, who you wish to attract. Why have you chosen online dating? Match has been the pioneer of the online dating era, founded in April Dating services like Tinder and Plenty of Fish are extremely popular amongst young people looking for quick ways to meet people near them, with the average user age being Think about what makes your life exciting and make sure it shows. When the ASPCA runs a commercial for animals, their target audience of animal lovers often feels compassion and moved to help.

Every commercial seeks to generate an emotional response from their audience. So the question is, what type of emotional response do you need to create? In the online dating world, the best emotions to build with your audience are joy, hope, trust and anticipation.

Dating Platforms

Avoid any emotions that reveal anger, bitterness, or frustration. It paints the picture of a better life. Their ads show customers taking pictures all over the world. They show parents face timing with their children during milestone events. They shows doctors using I-Pads for medical purposes. This is exactly what your profile should focus on doing.

The more you reveal the story of a better life, the more results your profile will generate from worthwhile prospects. The best dating profiles are masterful at holding the attention span of their audience. Your window to hold the attention span of another online dater is almost zero these days. But the best profiles are able to grab that attention and maintain it for a full read.