When people see green, they think of two things: The most versatile and universally liked. Blue has been shown to inspire feelings of trust, making it a heavy favorite among brands.
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In fact, blue appears in over half of all logos. Sometimes the best color is no color at all. White is a universally appealing shade for branding purposes and is primarily used as an accent color. U se the right website color scheme to get your audience to do exactly what you want.
Depending on your business model, one thing you might be hoping to get from your website visitors is a level of enthusiasm and excitement. Excited consumers do many things, one of which is buy. And excited kids beg their parents to buy whatever clothing or toy or bouncy house that company is selling. As we mentioned earlier, different colors inspire different reactions in different groups of people. But there are certain colors that are universally liked across the board. This is great for building brand loyalty and positive brand sentiment, which will help you close more business down the line.
So, what colors should you use if you want universally likeable appeal? They really like me! You can get that street cred with your visitors by using a more neutral, muted palette with one or two accent colors for emphasis.
Theories run the gamut. Some point upward, indicating that the blue of clear skies safe weather or the ocean reflecting the safe skies make us think of safety, trust, and authority, leading us to prefer the color blue above all other colors. Many companies, especially those that are in industries where trust and authority are indispensable, use a lot of blue. The following is a landing page for First American Home Warranty. Their websites are dominated by blue. We used blue at Kissmetrics to establish ourselves as a trusted provider of analytics and reporting.
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Although our logo is multi-colored, we chose a blue-schemed site. Blue also has the perception as being trustworthy, dependable, safe and reliable. These are the perceived positive qualities of a business who chooses blue. The main meaning of green is growth. Image from Creative Commons.
Dating website color scheme - Nemorin Creative
Green has another upside. When people think green, they automatically think healthy, vibrant, growing, and natural. Subway, whose branding revolves around their being a healthy fast food alternative, uses green in their logo and on their website. My blog, Quicksprout, is all about the idea of growth — growing your business, your presence, your company. Even the name, Quicksprout, suggests growth.
I use green everywhere on the site. I want to consistently push the growth idea in any way that I can. Performable was a marketing automation company bought out by Hubspot in They used the green star as their logo, which played into their branding as a company that creates and inspires growth. Envato uses the color green to appeal to their target audience of startups.
Their approach is to attract users who want to jump start their businesses with early-on growth. Orange — is associated with energy, pleasure, fun and warmth. Somehow this color makes expensive products look more affordable.
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It is vibrant and sharp enough to make your members feel anything but calmness. Gray — represents all the solid and practical things. Silver color, which is a hue of gray, represents high tech style.
Too much of gray in web site design is sure to look dull, but adding a few gray components will give your web site a touch of solidity and seriousness that are essential for business networks. Golden — this color is a symbol of wealth and luxury. Adding a few golden components will make your design look classy and attractive.
For that we recommend to take a look at the color wheel aka chromatic circle , and choose one of the color schemes that helps to match colors in the best way. Monochromatic color scheme — is based on choosing colors from one color segment for example, lighter and darker shades of green.
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It gives your site design an integral clean look. Complimentary color scheme — is built on using colors that are opposite to each other on the chromatic circle. The warm-cold combination is always eye-catching. It makes your site look fresh and lively. Analogue color scheme — is using three neighboring color segments. This combination makes design harmonious and colorful.
Triple color scheme — is about using three color segments equally standing out from each other on the color wheel for example, red, yellow and blue. This combination looks unexpectedly stylish and pleasant to the eye. SkaDate Dating Script has a wide range of dating and community templates for any taste and site conception.