Cosmopolitan's circulation continued to decline for another decade until Helen Gurley Brown became chief editor in As the editor for 32 years, Brown spent this time using the magazine as an outlet to erase stigma around unmarried women not only having sex, but also enjoying it.
She believed that women were allowed to enjoy sex without shame in all cases. She died in at the age of The magazine set itself apart by frankly discussing sexuality from the point of view that women could and should enjoy sex without guilt. The first issue under Helen Gurley Brown, July , [38] featured an article on the birth control pill , [35] which had gone on the market exactly five years earlier.
This was not Brown's first publication dealing with sexually liberated women. Her advice book, Sex and the Single Girl , had been a bestseller. Brown sent the message that a woman should have men complement her life, not take it over. Enjoying sex without shame was also a message she incorporated in both publications. In Brown's early years as editor, the magazine received heavy criticism. In at the feminist Miss America protest , protestors symbolically threw a number of feminine products into a "Freedom Trash Can. In April , a single edition of Cosmopolitan Man was published as a trial, targeted to appeal to men.
It was published twice in as a supplement to Cosmopolitan. The magazine, and in particular its cover stories, have become increasingly sexually explicit in tone, and covers have models wearing revealing clothes. Kroger , the largest grocery chain in the United States, used to cover up Cosmopolitan at checkout stands because of complaints about sexually inappropriate headlines.
It was well known for sexual explicitness, with strong sexual language, male nudity, and coverage of such subjects as rape. It shut down in December The magazine currently features topics including sex, relationships, beauty, fashion, and health. There are 64 worldwide editions of Cosmopolitan , and the magazine is published in 35 languages, with distribution in more than countries making Cosmopolitan the largest-selling young women's magazine in the world. In October , Bauer Media Group announced that after 45 years, publication of the Australian edition of Cosmopolitan would stop due to the commercial viability of the magazine no longer being sustainable.
Cosmopolitan has since the sixties been a women's magazine discussing such topics as sex, health, fitness, and fashion.
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Cosmopolitan also has a section called "Ask Him Anything" where a male writer answers readers' questions about men and dating. Over 3,, people are subscribed to Cosmopolitan. Cosmopolitan has found popularity in its new found medium, the "discover" section on Snapchat. Cosmopolitan's "discover" has over 3 million readers a day. For over a decade, the February issue has featured this award.
Cosmopolitan' s November issue features the hottest bachelors from all 50 states. Pictures and profiles of all the Bachelors are posted on www. A team of Cosmopolitan editors then selects the Bachelor of the Year, who is announced at an annual party and media event in New York. The 50 bachelors generally appear on programs such as The Today Show. In the May issue of Cosmopolitan , the magazine launched the Practice Safe Sun campaign, an initiative aimed at fighting skin cancer by asking readers to stop all forms of tanning other than tanning from a bottle.
The awards attracted more than 15, entries and winning and highly commended blogs were voted for in several categories including beauty, fashion, lifestyle, and celebrity.
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The awards launched in August and nominations are open until 31 August All UK-based bloggers and blogs written by British bloggers abroad with a British perspective can be entered. In May , Cosmopolitan UK announced they were launching their first ever fragrance.
This is considered a first in the magazine industry. Named 'Cosmopolitan, The Fragrance', the perfume takes on the notion of their much-loved phrase 'Fun, Fearless Female' and was set to launch in September. Cosmopolitan played a role in passing the Seventeenth Amendment to the US Constitution , which allowed for the popular election of Senators. In September , Cosmopolitan began endorsing political candidates. The endorsements are based on "established criteria" agreed upon by the magazine's editors. Specifically, Cosmopolitan will only endorse candidates that support equal pay laws , legal abortion , free contraceptives , gun control , and oppose voter identification laws.
Amy Odell, editor of Cosmopolitan. However, only two of them won their respective political campaigns.
ᐅ➤ᐅ Cosmopolitan magazine dating advice
In its January issue, Cosmopolitan ran a feature claiming that women had almost no reason to worry about contracting HIV long after the best available medical science indicated otherwise. The piece claimed that unprotected sex with an HIV-positive man did not put women at risk of infection and went on to state that "most heterosexuals are not at risk" and that it was impossible to transmit HIV in the missionary position. While considered a magazine for adult women, Cosmopolitan has been accused of subtly targeting children.
Victoria Hearst, a granddaughter of William Randolph Hearst founder of Cosmopolitan' s parent company and sister of Patty Hearst , has lent her support to a campaign which seeks to classify Cosmopolitan as harmful under the guidelines of "Material Harmful to Minors" laws. Hearst, the founder of an evangelical Colorado church called Praise Him Ministries, [70] states that "the magazine promotes a lifestyle that can be dangerous to women's emotional and physical well being.
In addition, readers are given the opportunity to interact and mingle with the very people, responsible for bringing the products they use and adore, to the market. In addition to producing relevant, insightful and engaging content, the Cosmo team believes strongly in engaging readers on a more personal level. Apart from giving readers an intimate look into the lives of the team behind the magazine, the Cosmo blog provides its audience with daily updates, encompassing a wide array of topics, ranging from beauty tips, to restaurant reviews and relationship advice.
A group of select readers are chosen to be 'Cosmo Opinionators', a privileged group given the opportunity to try and subsequently review new products even before their official launch, providing both readers and advertisers with invaluable opinions and feedback with regard to new products. Looking Forward As society continues its never ending path of evolution and refinement, it is clear that readers have become more sophisticated and discerning than ever before. With strong foundations, both in printed and digital content, Cosmopolitan is poised to continue engaging its readers on a deep and interpersonal level, delivering insightful and up-to-date information that is highly relevant to the modern day woman.
To find out how you can effectively market your products to Cosmo Readers, Click Here. Welcome to our blog. Through this new channel, we hope to connect better with you, and provide you with the latest happenings at SPH Magazines, such as our new titles, new sections in our magazines, events you can participate in and best of all, attractive promotions.
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