An effective marketing strategy that will bring in customers is built upon a fundament of careful planning and creative decisions… And budget. Money is the driving force in many startups. The vast majority of modern young businesses struggle financially in the beginning of their journeys. This is why many companies prefer to start their marketing campaigns in-house and use various techniques to make their dating services more visible. How can you do it? Online dating is an extremely oversaturated industry with tough competition and fatter wallet usually wins convincingly when it comes to fighting for customers.
However, you can be smarter than huge corporations and concentrate on strategies that may be less efficient in the short run but provide advantages in the long run. Your dating website can be truly interesting to news services. Develop interesting new features and search for interesting stories that your current clients may share in order to get into the news feeds all over the world.
There are many big sites that focus solely on promoting their websites through stories about their loyal customers. Think outside of the box to experience results. Search Engine Optimisation is a great way to ensure that your website is easy-to-find in the ocean of information which is the internet. Search algorithms do not acknowledge your site for good looks and cool features, you need to fill it with relevant content. This means you need to optimise your content so that it corresponds with what your potential audience is searching. For dating apps, you need to focus on another important factor — ASO.
This abbreviation stands for App Store Optimisation. With over 6 million applications available for downloading in all stores, choosing the one you need is quite hard. Help out your future clients — make yourself easier to find. Yes, the saturation of the market is incredible.
The competition is truly remarkable when compared to many other domains. However, the market itself is very responsive and huge financially meaning that even the smallest portion of its overall audience will yield you significant financial results. In many cases, growing slowly and steadily without overfocusing on marketing is a much better idea.
Focus on evolving your website, talk to your users to get feedback, and make changes that will elevate your service to the level where inviting new users is a piece of cake.
It is hard to underestimate the impact of social media. Modern marketing effectively co-exists with social media and seemingly cannot survive without Facebook, Instagram, YouTube, Twitter, and other social media platforms. Have a dedicated team member who will be active in these networks and regularly attract new users to your dating website.
Manufacturing your own content is also a great idea. Film viral videos, order drawings that will make other users smile, and share cool quotes relevant to your business — you will notice results very soon.
2. Do Not Ignore Time-Tested Techniques.
The saturation of the market means that all your competitors are struggling just as much as you do. This is why competitors turn into your most precious allies. Link exchange is considered to be a very effective way of ensuring the growth of your dating website. Make contacts with other business owners and exchange links. Another good idea is using huge forums to promote your website. Obviously, you must have a contributing member on your team in order to make this work.
7 Ways to Promote Your Dating Site on a Tight Budget - PG Dating Pro
Have a dedicated employee or be active on various forums yourself in order to push your website through the crowd of competitors. Use sites like Reddit with diverse international communities to promote your business subtly. Relying on one marketing technique is a sure way to a very slow suffocating death of your dating website. You need to stay focused but work in several directions at once.
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A combination of methods will most certainly be more effective than any single method. Try to be versatile and mix these methods together. Hinge also tries to minimize the number of spammers, creepers, and fake accounts. In other words, you must express how your app differs from other dating apps on the market. Does it eradicate creepers, spammers, and bots? What unique features does it offer?
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Answering these questions will help you crystallize your concept. You can focus on just one feature that distinguishes your app from others, but keep in mind that the dating app market is crowded today. Look at the story of the Lulu app, which had an original feature that allowed women to write anonymous reviews about guys. But they had nothing to offer in its place, and so many users simply lost interest in the app altogether. As soon as you know who your users are and what kind of app you are going to deliver to them, you can start attracting your initial user base.
Use social platforms that are popular among your target audience to find your potential users and establish an emotional connection with them. This helps you gather an audience to try your app on launch day. This content should include not just news about your app, but also something entertaining, unique, and - most importantly - something that provides practical value for a person looking for a specific dating solution. One of the project we worked on at Yalantis, Bro , is a dating app for men only.
Bro launched their Facebook page in January , though the app was only released in November of that year. Going viral on social networks is a blessing.
How to promote a dating site with the help of Google Analytics data
Develop unique content or promo materials that are catchy enough to spread around the networks. In some cases, one particular feature of an app can go viral. Your website is the main source of organic users coming from internet searches. To get organic users, you have to think about two major elements of the website: The landing page is where you position your app.
After your app has launched, add visible App Store and Google Play links: This is the next most important part of your site. Blog content must address the needs of your target audience.
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One fresh dating app for iOS, The Catch , emphasizes how to manage online dating: Think about topics your target audience might be interested in and start your own blog. SEO is what makes your website visible on the internet. Start with the following SEO minimum, then extend it as your traffic begins to grow.
7 Ways to Promote Your Dating Site on a Tight Budget
Choose the right keywords that your target users might search for, and put them into URLs , title tags , meta descriptions , names of images and texts of blog posts. Your website should be user-first, not Google-first. Besides, if you over —optimize your site with too many keywords, search engines will simply ignore it.
Most importantly, you must conduct SEO activities perpetually, watch how they affect your website metrics, and try different approaches, different keywords, and different types of content. People usually date within a close radius of where they live. For your app to have value, you need to sign up enough users within a given area. First, select a promising area in which to launch your app. Pick a region where your target audience lives and socializes.