It requires a series of competencies, some of which are technology-based and some of which are more business focused, which allow them to achieve quality at scale. What are the fundamental characteristic differences between a partner and a vendor? A partnership signifies a long-term alignment of interest between two different parties to try to drive a really high-quality outcome. In our example, we are funding the programs, but all of the key academic decisions are made by the universities. We do some of the unglamorous things that are critically important and expensive.
Getting over the preconceived notions of online education has been a challenge. Those preconceived notions are terrible and finally we are starting to see some improvement where people are not immediately presuming that online education is bad. Online education today is where online dating was a decade ago.
A decade ago, online dating was scandalous and people immediately attached a stigma to it. We think online education will eventually get there. Getting past that stigma puts more wind at our back than the competitive headwinds from somebody bringing a program online and not doing it with us. What are some of the most significant roadblocks that often stand in the way of online program management partnerships? There are many different models in the online program management space and each institution has to align its business decisions with its unique goals.
For example, our focus on scale means our model works really well if a school is interested in having students or more every year. Some folks come into a conversation with the thought that scarcity and quality are linked—that being small is inherently better. One of the major critiques of program development partnerships is the loss of academic control. Do you feel that this is a fair concern for academic leaders? We have absolutely no academic control. Our role is in supporting the management of online programs and we have a real impact there.
What are some of the long-term benefits of partnering with an online program management company when trying to get new online programs to market? Higher education institutions face a series of very real challenges. Getting into the online space is not easy but if you look across our portfolio you can see incredible examples of people that have achieved both quality and scale at the same time and have really transformed their institutions in the process.
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