An online dating service is a company that provides specific mechanisms generally websites or applications for online dating through the use of Internet-connected personal computers or mobile devices. Such companies offer a wide variety of unmoderated matchmaking services, most of which are profile-based. Online dating services allow users to become "members" by creating a profile and uploading personal information including but not limited to age, gender, sexual orientation, location, and appearance.
Most services also encourage members to add photos or videos to their profile. Once a profile has been created, members can view the profiles of other members of the service, using the visible profile information to decide whether or not to initiate contact. Most services offer digital messaging, while others provide additional services such as webcasts , online chat , telephone chat VOIP , and message boards.
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Members can constrain their interactions to the online space, or they can arrange a date to meet in person. A great diversity of online dating services currently exists. Some have a broad membership base of diverse users looking for many different types of relationships. Other sites target highly specific demographics based on features like shared interests, location, religion, or relationship type. Online dating services also differ widely in their revenue streams. Some sites are completely free and depend on advertising for revenue. Others utilize the freemium revenue model, offering free registration and use, with optional, paid, premium services.
Opinions and usage of online dating services also differ widely. That is, online dating sites use the conceptual framework of a "marketplace metaphor" to help people find potential matches, with layouts and functionalities that make it easy to quickly browse and select profiles in a manner similar to how one might browse an online store. Under this metaphor, members of a given service can both "shop" for potential relationship partners and "sell" themselves in hopes of finding a successful match. The stigma associated with online dating dropped over the years and people view online dating more positively.
Further, during this period, the usage among to year-olds tripled, while that among to year-olds doubled. Online daters may have more liberal social attitudes compared to the general population in the United States. Sites with specific demographics have become popular as a way to narrow the pool of potential matches.
Online Dating & Relationships
In , a variation of the online dating model emerged in the form of introduction sites, where members have to search and contact other members, who introduce them to other members whom they deem compatible. Introduction sites differ from the traditional online dating model, and attracted a large number of users and significant investor interest. Since , several free dating sites, operating on ad based-revenue rather than monthly subscriptions, have appeared and become increasingly popular.
In Eastern Europe, popular sites offer full access to messaging and profiles, but provide additional services for pay, such as prioritizing profile position, removing advertisements, and giving paying users access to a more advanced search engine. Such sites earn revenue from a mix of advertising and sale of additional options. This model also allows users to switch between free and paying status at will, with sites accepting a variety of online currencies and payment options.
Most free dating websites depend on advertising revenue, using tools such as Google AdSense and affiliate marketing.
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Since advertising revenues are modest compared to membership fees, this model requires a large number of page views to achieve profitability. However, Sam Yagan describes dating sites as ideal advertising platforms because of the wealth of demographic data made available by users. There are mixed opinions regarding the safety of online dating. While some sites conduct background checks on members, many do not, resulting in some uncertainty around members' identities.
For instance, some profiles may not represent real humans but rather "bait profiles" placed online by site owners to attract new paying members, or "spam profiles" created by advertisers to market services and products. Profiles created by real humans also have the potential to be problematic.
Online dating service - Wikipedia
For example, online dating sites may expose more female members in particular to stalking , fraud , and sexual violence by online predators. Compared with eight years ago, online daters in are more likely to actually go out on dates with the people they meet on these sites. Even today, online dating is not universally seen as a positive activity—a significant minority of the public views online dating skeptically. At the same time, public attitudes towards online dating have grown more positive in the last eight years:.
In general, online daters themselves give the experience high marks. Yet even some online daters view the process itself and the individuals they encounter on these sites somewhat negatively. Familiarity with online dating through usage by friends or family members has increased dramatically since our last survey of online dating in People in nearly every major demographic group—old and young, men and women, urbanites and rural dwellers—are more likely to know someone who uses online dating or met a long term partner through online dating than was the case eight years ago.
And this is especially true for those at the upper end of the socio-economic spectrum:. Even as online daters have largely positive opinions of the process, many have had negative experiences using online dating. Women are much more likely than men to have experienced uncomfortable contact via online dating sites or apps: Paid dating sites, and sites for people who are seeking partners with specific characteristics are popular with relatively large numbers of online daters:.
Even today, the vast majority of Americans who are in a marriage, partnership, or other serious relationship say that they met their partner through offline—rather than online—means. At the same time, the proportion of Americans who say that they met their current partner online has doubled in the last eight years. This question was asked of everyone in a marriage or other long-term partnership, including many whose relationships were initiated well before meeting online was an option.
Younger adults are also more likely than older ones to say that their relationship began online. In addition, people who have used online dating are significantly more likely to say that their relationship began online than are those who have never used online dating. Privacy Policy Your details are safe with us.
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